Hi, my name is Lena, let me tell you a little bit more about myself!

I've been working in the design field for over 5 years, primarily focusing on B2B technical products. I started my design journey as a brand motion designer and illustrator in a creative agency.

Over time, I discovered my passion for the tech industry—its business focus, complex technical products, and endless learning opportunities drew me in.

I'm particularly interested in solving complex design problems for technical products. This is what excites me and keeps me motivated—tackling each new challenge!

I believe that every difficult problem can be solved through continuous user learning: talking to users, collaborating with customer-facing teams, conducting regular usability testing, and deeply exploring the product's industry.

I enjoy building beautiful, user-friendly interfaces that solve real problems. In my view, UI is just as important as UX—it helps users feel trust, comfort, and joy while interacting with your product.

Get in touch if you would like to collaborate 🙂