Influencer Draft lists for Companion. Reviewing and approval made easier.
The updated feature allows higher-level managers to quickly and effortlessly assess and approve influencers for campaigns previously saved by their subordinate managers.
AREAS OF WORK
YEAR
COMPANY
Problem
1
Junior team members identify influencers but lack a clear, structured way to present them for approval.
2
Users struggle to maintain structured lists of potential influencers, often relying on spreadsheets or scattered notes.
3
Approval processes are often manual (e.g., emails, Slack messages), leading to delays and confusion.
4
Delays in the influencer selection and approval process slow down campaign timelines, affecting overall marketing effectiveness.
Process
1
Work on the project started by researching similar solutions the other products and the competitors had.
2
The next stage was interviewing the users - around 10-15 interviews were conducted to understand the users' needs and pain points.
3
After analyzing the information received from the interviews, the main pain points and the goals were listed.
4
The user stories and the user flows were built to map out the product scenarios.
5
After that the low fidelity wireframes were built to discuss the initial ideas with the team and test with the users.
6
The next step was building a high fidelity prototype for the next round of user testing. More insight were gained after talking with the users and letting them interact with the product. The final designs were built and prepared for the development, new components were logged into the Design system.
Result
1
Faster Influencer Selection & Approval – Streamlined workflows reduce delays, allowing teams to move from selection to outreach much quicker.
2
Improved Collaboration & Transparency – Teams can easily share, review, and approve influencer lists within the platform, eliminating miscommunication.
3
Higher Efficiency & Productivity – Automating approvals and campaign integration saves time, reducing manual work and errors.